Minding Design — Research to help you design great products, spaces, and experiences. Current focus: Automation.
Bright, blue, air, and crime
Bright colors and earth-tones, blue and trust, air quality and allergies, virtual crime.
Blinders on
People are a source of visual distractions. What we can do to minimize the distraction while keeping the people?
The anatomy of an Airbnb review
What can open-ended Airbnb reviews tell us about what matters during people’s stays?
Lines, looming, and learning
Preference for jagged lines, sensitivity to visual looming, keeping classrooms simple, cute animal benefits.
Mix and match
What color variety in pots, paints, and photos has to do with sensation seeking, mood, and personality.
Downturn buys
What effect do economic conditions have on the products we buy with our discretionary income?